How can we repurpose existing content for different platforms?
How can we repurpose existing content for different platforms?
Blog Article
Repurposing of already available content is quite helpful in extracting the maximum out of content marketing. A few strategies one may look forward to are as follows:
1. Format Changes:
Blog posts to social media: Transcribe all blog posts into smaller bits of tantalizing social media posts, adding striking visuals.
Infographics to presentations: Use infographics as slides in some presentation or webinars.
Podcasts to transcripts: Transcribe B2B Database those podcasts and turn them into blog posts or articles. Videos to blog posts: You can write a summarized blog post with key points taken from your video and link to the video. 2. Creation for Channels Social media: "Tailor the content to each platform's specifics in guidelines and audience preference." Email marketing: "Subject lines, CTAs, and personalization will give you optimization for email campaigns." 3. Update Your Content:
Refresh old content: Add fresh data, give new insights, or point at the latest trends.
Expansion of trending topics: If a topic is in trend, then you should continue creating more pieces of content over that topic.
4. Content Creation in Various Format
Blog to Whitepapers: Convert your blogs into elaborative whitepapers for capturing leads.
Video to Podcasts: Transcribe video content as podcasts.
Infographics to social media graphics: Based on your infographic designs, create related social media graphics.
5. Consider Your Audience:
Customize the content: Whatever you post, let it have meaning and add value to the target audience on each and every single platform.
Know preference: Keep in mind these varying ways of consumption and preference that your audience may have on different platforms.
6. Leverage Software/Tools:
CMS: Organize, manage, and repurpose your content with the right tool.
Social Media Scheduling: Schedule your repurposed content in all directions.
By repurposing your content, you save time, reach more audiences, and add value to your marketing activities.